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Using Big Data to Fight the Stigma Behind Sustainable Businesses

Consumerism has traditionally been the enemy of sustainability

Design Sustainable Behaviors

  • “Uncover consumer motivations that drive their interest in living sustainable lives — and provide opportunities for companies to create products and services with beneficial economic, social and environmental impact;
  • Provide insights and implications that help companies make the business case for sustainability and advance the creation and deployment of more sustainable products, policies and practices; and
  • Better understand how companies can engage consumers in creating a sustainable economy and future“ (BBMG, GlobeScan and SustainAbility, Rethinking Consumption).
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Measurable Successes

Written by

Design & Research for Social Innovation

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