Equity-Centered Community Design in Product and Marketing Design

Aaron Wong
5 min readDec 18, 2020


I’ve been reflecting on myself and my work as a designer. I’ve worked on numerous design projects, all with a social aspect to varying degrees. What makes them social projects? After searching for new resources and sitting down with webinars and readings from Creative Recreation Lab (CRL), here are some of my thoughts on why we need equity-centered design, why we need thoughtful community design, and how equity-centered community design shows up in your product and marketing work even when you don’t